Now Decides Next: The State of Generative AI in the Enterprise 2024
As the Managing Partner of AI, and a Global Leader of Innovation at Deloitte, Jas Jaaj has seen quite a few pivotal changes occur across this sector.
That's why Nicolas and David invited Jas for an episode of the AI Tsunami series in February called "Now Decides Next: The State of Generative AI in the Enterprise 2024", where Jas shared his insights on how both enterprises and individuals should start experimenting with AI applications now.
Jas makes it clear that the work that is being done today will determine who will succeed.
David has been much blunter than Jas and not sugarcoated the future that lays before us - the skillful use of emergent technologies such as generative AI is not a matter of organizational success but survival!
Many organizations risk being left behind in this early race, especially in Canada, where we tend to focus on pilots and not opportunities to deploy scalable solutions.
The highs and lows that come with any new technology adoption is not something to be feared. Instead, asking critical questions, identifying practical and incremental approaches for deployment can unlock the true potential of this technology.

Speaker Highlights
The Youth Has Never Been More Dissatisfied
John Stokes guided us through both the philosophical and practical factors emerging from the rapid development of AI technology.

Jas Jaaj
As the Managing Partner of Generative AI, Jas leads our firm’s Gen AI Office, directing the incorporation of Gen AI into our market offerings and solutions. This enables Deloitte to offer unmatched value to our clients and fundamentally alter our service delivery methodology, harnessing the potential of Gen AI. In addition, as the Global Consulting Leader for Business Innovation, Jas’s role entails collaborating with clients, ecosystems, and alliance partners to establish novel business models accelerating growth. By leveraging emerging technologies like Generative AI and Web3, his team of global experts co-creates incremental value for all stakeholders involved.
With more than 20 years of experience in technology, data and AI, Jas has been specializing in collaborating with large enterprises to transform their organizations from being AI-aware to AI-first. Prior to joining Deloitte and in previous roles within the firm, Jas has had a stellar track record of being an innovative leader, having led multiple practices and launching new businesses in the emerging technology space, including Blockchain, Web3 and Digital.
Jas is passionate about fueling the Canadian and Global economy by leveraging the power of AI. He is a change agent and an active advisor to multiple external Boards and the AI start-up ecosystem, including being a member of Canada Space Agency’s Advisory Council on Deep Space Healthcare and a jury member of the Deep Space Food Challenge where he is helping shape Canada’s role in deep space missions to the Moon and Mars. Jas is also a Board Member of Lift Impact Partners, a national non-profit organization that drives social impact and change through capacity building and support for service provider organizations.
Our Hosts

David R. Beatty, C.M., O.B.E., F.ICD, CFA
One of the world’s most experienced corporate directors and educators, David has served as a Director on 40 boards in Canada, America, Mexico, Australia and England. He has been chair of 11 companies, nine public and two private.
View Profile
Nick Darveau-Garneau
Nick is renowned for his instrumental role in accelerating digital transformations for hundreds of Fortune 500 companies as a board director and technology executive. He is the former Chief Evangelist of Google.
View Profile