Jas Jaaj

As the Managing Partner of Generative AI, Jas leads our firm’s Gen AI Office, directing the incorporation of Gen AI into our market offerings and solutions. This enables Deloitte to offer unmatched value to our clients and fundamentally alter our service delivery methodology, harnessing the potential of Gen AI. In addition, as the Global Consulting Leader for Business Innovation, Jas’s role entails collaborating with clients, ecosystems, and alliance partners to establish novel business models accelerating growth. By leveraging emerging technologies like Generative AI and Web3, his team of global experts co-creates incremental value for all stakeholders involved.

With more than 20 years of experience in technology, data and AI, Jas has been specializing in collaborating with large enterprises to transform their organizations from being AI-aware to AI-first. Prior to joining Deloitte and in previous roles within the firm, Jas has had a stellar track record of being an innovative leader, having led multiple practices and launching new businesses in the emerging technology space, including Blockchain, Web3 and Digital.

Jas is passionate about fueling the Canadian and Global economy by leveraging the power of AI. He is a change agent and an active advisor to multiple external Boards and the AI start-up ecosystem, including being a member of Canada Space Agency’s Advisory Council on Deep Space Healthcare and a jury member of the Deep Space Food Challenge where he is helping shape Canada’s role in deep space missions to the Moon and Mars. Jas is also a Board Member of Lift Impact Partners, a national non-profit organization that drives social impact and change through capacity building and support for service provider organizations.